What these 3 auto trends mean for brands

As the automotive industry undergoes transformational change, old assumptions about consumer habits are being challenged. Looking at the latest automotive industry data and recent Google Consumer Survey results, here are the three most ulasan film pronounced shifts.

The car industry is at a crossroads. At no other point have there been so many paths to purchase open to consumers—and yet car-sharing services challenge the very idea of car ownership. Even in this moment of new uses and rapid technological innovation, however, the biggest developments are still being driven by the consumer. We pored over recent Search data and Google Consumer Survey results to determine where consumers are going—and how marketers can meet them there.

People who use car-sharing also buy cars
There is a lot of discussion around the impact of car-sharing services on the auto industry, and for good reason. Industry watchers and futurists alike have predicted that, eventually, cars may no longer be privately owned. As measured by Google query trends, searches for car-sharing services are up 59% year over year.1 And yet today, being in-market for a new vehicle may not necessarily preclude consumers from using car-sharing. In fact, it may make them even more likely.2

In August, we asked consumers about their car-sharing behavior. Twenty-two percent of respondents who reported having used a car-sharing service within the past month planned to buy or lease a vehicle in the next year,3 while 80% of those respondents said they already owned or leased.4 Meanwhile, of consumers who had not used a car-sharing service in the past month, just 14% planned to buy or lease,5 and 71% currently owned or leased.